Delivering your products quickly and safely is essential to your success as a supplement brand or ecommerce store owner. The global dietary supplements market, valued at $151.9 billion in 2021, is on track to reach $220.8 billion by 2027, with a projected CAGR of 6.4% during this period. In a competitive landscape where online vitamin and supplement purchases are increasing 12% faster than the overall ecommerce average, professional order fulfillment has never been more important. At ShipWizard, we understand that your supplements deserve top-notch fulfillment services—because every health brand should benefit from a robust supply chain and a reliable fulfillment experience.
2024’s Top-Selling Nutritional Supplements
The supplement industry is like a trendy gym—always flexing its muscles with new products and trends popping up faster than you can say “protein powder.” One minute it’s all about gut health, and the next, everyone’s raving about the latest nootropic to boost brainpower—keeping us all on our toes (and maybe even our yoga mats)!
Here are some of the hottest supplement trends for 2024:
- Gut Health Supplements: Probiotics, prebiotics, and postbiotics for digestive wellness
- Immune Boosters: Vitamins C, D, and zinc formulations for immune support
- Nootropics: Cognitive enhancers for focus and mental clarity
- Adaptogenic Herbs: Stress-reducing formulas with ashwagandha and rhodiola
- Mushroom Coffee: Gaining significant popularity for its health benefits and lower caffeine content
- Plant-Based Proteins: Vegan protein powders from pea, hemp, and other plant sources
- Collagen Supplements: For skin, hair, and joint health
- Sleep Aids: Natural supplements like melatonin and magnesium for better sleep
- Energy Boosters: Natural caffeine alternatives and B-vitamin complexes
- Personalized Vitamin Packs: Customized supplement regimens based on individual needs
Whether your product falls into one of these trending categories or is a unique new formulation, a 3PL provider like ShipWizard can help you grow your online business by handling order fulfillment and logistics.
Dietary Supplements and FDA Compliance
The work of the FDA for dietary supplement oversight is coordinated by the Human Foods Program’s Office of Food Chemical Safety, Dietary Supplements, and Innovation. Dietary supplements are regulated by the FDA as food, not as drugs. While dietary supplements are regulated differently from conventional foods and drugs, manufacturers and distributors must still adhere to strict FDA guidelines. The FDA does not approve supplements before they reach the market, but companies are responsible for ensuring their products are safe and properly labeled. Manufacturers must follow Current Good Manufacturing Practice (CGMP) regulations, which cover aspects such as quality control, proper ingredient declaration, and manufacturing processes.
As a cGMP compliant facility, ShipWizard helps ensure that products are handled properly and maintain their quality throughout the fulfillment process
How Expert Fulfillment Gives Your Supplement Boost A Healthy Boost
If you are still not sure that partnering with a 3PL is the right next step in your business, consider these questions:
- How much time and resources are currently spent on order fulfillment, and could those be better used elsewhere in the business?
- Are you experiencing challenges with inventory management, such as stockouts or overstocking, that a 3PL could help resolve?
- How well are you meeting customer expectations regarding shipping speed and accuracy, and could a 3PL enhance your service levels?
- Are you looking to expand into new markets or sales channels, and do you have the right infrastructure to support that growth without a 3PL partner?
- Are your supplements stored in an FDA-compliant and temperature-controlled facility?
Whether you are just starting out or already running a thriving nutraceutical brand, there’s always room to optimize your operations and raise the bar for customer satisfaction.
The Fulfillment Factor: Growing Your Nutraceutical Brand
Let’s say you’re launching a new line of probiotic supplements. You’ll need to consider the logistics of storing and shipping your products. For instance, many probiotic strains require refrigeration to maintain their potency. A fulfillment partner with temperature-controlled storage can ensure your products remain effective from warehouse to doorstep.
As your nutraceutical empire expands, so do your fulfillment challenges. You might find yourself juggling a wider array of products, each with its own quirks. Imagine adding herbal tinctures to your probiotic line – suddenly you’re dealing with liquid gold that needs special handling!
And let’s not forget about those seasonal swings. Winter rolls around, and boom! Everyone’s clamoring for vitamin D. Or picture this: a fitness guru gives your protein powder a shoutout, and orders start pouring in faster than you can say “gains.”
These growth spurts are thrilling, but they can also be a bit of a headache to handle on your own. That’s where a solid 3PL fulfillment partner comes in handy. They’re like your behind-the-scenes superhero, ready to scale up at a moment’s notice without dropping the ball on quality or speed. With the right support, you can focus on growing your brand while your fulfillment team ensures your products reach customers smoothly, whether it’s a trickle or a tidal wave of orders.
Supplement Success: The ShipWizard Advantage
When you choose ShipWizard for your supplement fulfillment needs, you’re getting more than just a shipping service; you’re partnering with a dedicated team that understands the unique challenges of the nutraceutical industry. Here are just some of the benefits ShipWizard brings to e-commerce fulfillment:
- FDA-Registered Storage: Our facilities meet all FDA requirements for dietary supplement storage, ensuring your products remain safe and effective.
- Temperature-Controlled Environments: We offer climate-controlled storage options for heat-sensitive supplements like probiotics and fish oils. Our new Phoenix warehouse is fully air-conditioned, so you can rest easy knowing your product is not exposed to extreme temperatures that could render it ineffective.
- Inventory Optimization: Our advanced inventory management system tracks lot numbers and expiration dates, ensuring first-in-first-out (FIFO) shipping.
- Specialized Handling: Our trained staff understands the unique needs of supplement products, from delicate capsules to heavy protein powder tubs.
- Integrations with Major E-commerce Platforms: Connect your online store seamlessly to our fulfillment services, whether you’re using Shopify, WooCommerce, or another platform.
ShipWizard: Your Supplement Fulfillment Partner
Don’t let logistics hurdles slow down your supplement brand’s growth. Partner with ShipWizard and discover how expert fulfillment can elevate your business. From ensuring regulatory compliance to providing 2 business day shipping, we have everything you need to keep your health-conscious customers happy and eager for more.
Ready to elevate your supplement brand? Join us at ShipWizard, where we transform your fulfillment challenges into stepping stones for success, allowing you to focus on what you do best—creating top-notch supplements that boost well-being! Request a quote today, and let’s supercharge your journey together.
