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Why Your Online Reputation Matters (Part 1 of 2)
This is Part One in a Two-Part Series We live in a 24/7, ultra-connected world. Yet it’s still surprising that so many companies don’t understand the impact of their online reputation or take steps to improve it. Just like word-of-mouth marketing fueled business...
What is a Call to Action and Why Do We Need One?
Even as an increasing amount of marketing moves online, some of the old principles of marketing continue to hold true. The call to action (sometimes referred to as the “CTA”), for example, is a well-used part of any traditional marketing campaign that continues to be...
What is PCI-Compliance & Why Does It Matter?
When you handle sensitive customer data like credit card information, your customers trust that you’re taking every precaution to ensure the safety of their valuable data. Luckily for merchants who process their own payments, the Payment Card Industry (PCI) compliance...
Our Online Business Has A Website…What Now?
You put a lot of thought and planning into your website, from the graphic design elements to the eCommerce order management system you use, but now that you’ve built it, you may find that they’re not coming. The website is just the first step to your online brand...
What Online Shopping Cart Should I Use?
When you’re just starting to explore the world of ecommerce order management, you’re swimming in choices. Shopping carts are vital to your system, but there are so many to choose between that it may be hard for you to pinpoint the one that will truly meet your needs....