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Educating Your Customers To Return Goods Correctly

Returns are an inevitable part of doing business. No matter how effective or efficient your ecommerce fulfillment services for your online business are, there will be times when customers will need to return items for a variety of reasons. Some customers may purchase...

How Do You Know If Your eCommerce Site Is Ready For Customers, Sales?

After months of working hard on your website, you’re finally done designing and adding inventory -- it’s almost time to launch. Just a few more checks and your eCommerce site will be ready for customers and sales… or will it? Not every site is ready for “prime time,”...

Does Free Shipping Make Good Business Sense?

Time and again, surveys of online shoppers show that the biggest reason they abandon carefully-loaded shopping carts is because of the cost of shipping their order. It doesn’t seem to matter what segment these buyers are shopping in –shipping costs can stop the sale....

How To Promote Your Brand Online (Part 2 of 2)

Every business everywhere, with or without an eCommerce component, must have a website to build an online brand. In the first part of this series, we went over the basics for building your brand on your website and through a blog. Once you’ve got the basics down, it’s...