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Does Free Shipping Make Good Business Sense?
Time and again, surveys of online shoppers show that the biggest reason they abandon carefully-loaded shopping carts is because of the cost of shipping their order. It doesn’t seem to matter what segment these buyers are shopping in –shipping costs can stop the sale....
How To Promote Your Brand Online (Part 2 of 2)
Every business everywhere, with or without an eCommerce component, must have a website to build an online brand. In the first part of this series, we went over the basics for building your brand on your website and through a blog. Once you’ve got the basics down, it’s...
How To Promote Your Brand Online (Part 1 of 2)
Gone are the days of the Mom-and-Pop corner store, where everything you needed could be bought for a song from shelves stocked with various items, all in their proper places: from nails to navel oranges. While these small shops utilized the most modern forms of...
Same-Day Fulfillment Services
Amazon.com has made same-day delivery a reality for big city customers within driving distance of their distribution warehouses. As the list of cities on Amazon’s list expands and other big names like eBay and Google join the ranks of companies with same-day...
What Is Literature Fulfillment?
Mailing marketing and promotional materials, as well as routine communications and other information, can be, well, a pain. Whether they’re promotional fliers, catalogs or coupons, it can take a lot of work to pull off a successful direct mail campaign that you may be...