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Three Ways To Better Market Your New Products Online
Marketing your products online may seem like throwing messages in a bottle out into an endless ocean of words, but the internet is actually an excellent place to attract new shoppers and regain the interest of old ones. Online product marketing doesn’t have to be an...
Creating the Absolute Best Online Shopping Experience Anywhere (Part 2 of 2)
This is part two in a two-part series. You can read part one here. In part one of this two-part series, we discussed ways to make your eCommerce site better, mostly by anticipating your customers’ needs and wants. Getting ahead of your market is certainly important...
Four Tips to Improve Your Online Shopping Experience (Part 1 of 2)
This is part one in a two-part series. You can read part two here. Running an eCommerce business isn’t easy, especially when today’s digital customer is a moving target. Yesterday they wanted one thing, today it seems like they want something entirely different. At...
Brick-and-Mortar and eCommerce: A Marriage Made in Heaven? (Part 2 of 2)
This is part two in a two-part series. You can read part one here. In part one of this two-part series on creating the ultimate retail experience, online and off, we discussed reasons to take a walk on the opposite side of the retail world, but we didn’t talk about...
Are You Brick-and-Mortar or eCommerce – Or Both? (Part 1 of 2)
This is part one in a two-part series. You can read part two here. A funny thing happened on the way to eCommerce: Brick-and-mortar stores didn’t die out completely, instead they learned how to adapt to the new demands of customers across the spectrum. Large...