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Effective eCommerce Marketing On A Small Budget
Running a small eCommerce business means doing as much as you can with limited manpower and funding. When your marketing budget is skinny but you still want to post fat sales numbers, you have to squeeze value out of every effort. Here are some ways to get the most...
Three Tips For Attracting More Customers To Your Store Website
When the traffic to your website is more of a trickle than a roar, it can be frustrating enough to make you want to pack your bags. The truth is that attracting customers to your store website takes more than simply building it and hoping they will come -- you have to...
Four Ways To Come Up With A Great Business Name
What’s in a name? If you asked Shakespeare, he’d probably say very little -- but he wasn’t running a business in the Internet age. The name you choose for your company can have a huge impact on how customers see you and how well your company performs in the long run....
Website Must-Haves For Your Small Business
Crafting the perfect small business website is all about finesse and pizzazz. A beautiful design, great offerings and a clever hook will bring some people to your site, but there’s more than just glamour behind a real hit. Your website needs good bones, a way to track...
Evaluating 3PL Services For Your eCommerce Business (Part 2 of 2)
This is part two in a two-part series. You can read part one here. In part one of this two-part series on evaluating 3PL services for small- to medium-sized eCommerce businesses, we covered a few of the important services a 3PL partner should offer. These are the...