Business

In part one of this two-part blog series, we talked about super simple ways to get an internet presence without breaking the bank or having to hire more staff to man it. In the second part of this series, we’ll discuss the more complex forms of internet marketing....

You may have heard a lot about using the internet to help your small business grow, but if you’ve been a brick-and-mortar retail shop, business-to-business company or are in the service industry, making the leap to the digital world isn’t necessarily as intuitive as...

You thought that if you built it, they would come -- and for a while, they did. But now your eCommerce website’s sales are starting to slump in a big way and you have to turn the tide before it’s too late. Figuring out why your online sales are down can be tricky and...

This is part two in a two-part series. You can read part one here. In part one of this two-part series, we discussed how to kick off designing a master marketing plan, but there was a lot that we didn’t have room to mention. Now that you know who your target market is...

This is part one in a two-part series. You can read part two here. You’ve risen to every challenge your small business can throw at you, from renting space to staffing, but marketing is still giving you trouble. There’s no shame in it, a lot of small businesses have...

With the ability to target millions of people at once, everything about social media is a small business owner’s marketing fantasy. Too many jump in with both feet, though, hoping to pick it up as they go and instead end up frustrated and with little to show for their...