Marketing

Four Tips For Starting An Online Business

There has never been a better time to start an online business, according to recent data from the US Census Bureau. 2015 was a huge year for the sector, with total sales estimated at $341.7 billion, a 14.6 percent increase year over year. There’s no end in sight to...

Is Your eCommerce Business Doing Social Media Right?

With the ability to target millions of people at once, everything about social media is a small business owner’s marketing fantasy. Too many jump in with both feet, though, hoping to pick it up as they go and instead end up frustrated and with little to show for their...

Effective eCommerce Marketing On A Small Budget

Running a small eCommerce business means doing as much as you can with limited manpower and funding. When your marketing budget is skinny but you still want to post fat sales numbers, you have to squeeze value out of every effort. Here are some ways to get the most...

Three Tips For Attracting More Customers To Your Store Website

When the traffic to your website is more of a trickle than a roar, it can be frustrating enough to make you want to pack your bags. The truth is that attracting customers to your store website takes more than simply building it and hoping they will come -- you have to...

Four Ways To Come Up With A Great Business Name

What’s in a name? If you asked Shakespeare, he’d probably say very little -- but he wasn’t running a business in the Internet age. The name you choose for your company can have a huge impact on how customers see you and how well your company performs in the long run....

Website Must-Haves For Your Small Business

Crafting the perfect small business website is all about finesse and pizzazz. A beautiful design, great offerings and a clever hook will bring some people to your site, but there’s more than just glamour behind a real hit. Your website needs good bones, a way to track...

Starting an eCommerce Site? Be Sure To Consider These Steps

The eCommerce sector is booming and with volume increases of 15.2 percent year over year for the third quarter of 2015, it seems like the opportunities are endless. This is a great time to start an eCommerce business, provided you do it right. If you’ve been thinking...

How To Make Sure Your Website Product Photos Are As Good As They Can Be

If there’s one thing that can seriously turn off an eCommerce customer, it’s poor photography. After all, they’re relying on you to show them exactly what they’re buying and to help them get a good mental image of what a product would look like and feel like in real...

Six Great Resources For Your Online Business

Marketing your online business translates to a lot more than just answering emails and writing product descriptions. You have to be able to do all your marketing, move your products out to various streams and figure out what keywords are most effective at getting the...

Are You Doing All You Can To Promote Your Small Business Online? Part 2

This is part two in a two-part series. You can read part one here. In part one of our blog series on doing all you can to promote your small business online, we explored popular social media sites Pinterest and LinkedIn and discussed the best way to get attention with...

Avoid These 3 Common Order Fulfillment Mistakes With ShipWizard 3PL

Order fulfillment is a multi-step process that requires a complex dance of coordination. Mistakes are common along the way, as businesses grow, change suppliers or add new products, all while customer expectations change in response to market trends. At ShipWizard, we...

Countdown to the 2024 Holiday Shopping Season: A 3PL Guide for E-Commerce

The holiday season may be months away, but as an e-commerce business owner, it's never too early to start preparing. Right now, it might be 100°F outside and the only snowflakes you're seeing are the ones on your ice cream cone, but believe it or not, in the...

Cracking The Code of Reverse Logistics

We know that running a successful online business involves more than just selling products. One important but often neglected aspect is reverse logistics, especially when it comes to handling returns. Yep, those pesky returns can be a real headache! Customers...

Capitalize on the Summer 2024 Olympics in your eCommerce Business

The Summer 2024 Olympics in Paris are just around the corner, and this global event presents a golden opportunity for e-commerce businesses to boost their sales, enhance brand visibility, and engage with a worldwide audience. At ShipWizard, a leading 3PL provider, we...

What is Pick, Pack and Ship?

Pick, pack and ship — these three little words might not mean much to you, but they mean everything to your successful product fulfillment. Pick, pack, and ship is a streamlined process used in fulfillment centers to handle customer orders. "Pick" involves selecting...