Marketing

Are You Doing All You Can To Promote Your Small Business Online? (Part 1 of 2)

This is part one in a two-part series. You can read part two here. Small business owners have long been accustomed to wearing different hats, but in today’s shifting marketing sands, it can be hard to figure out just where and what you should be doing to promote your...

Reaching Your Online Customers On Multiple Devices

Owning an eCommerce business today means figuring out where your customers are going to be long before they know themselves, but hitting that moving target can be difficult. Omnichannel is where it’s at, and customers are making it increasingly clear that they want to...

Is Your Product Packaging Up To Par?

Of all the things that a business can neglect, product packaging is one of the most commonly overlooked. But, considering that a full 40 percent of all customers say they’d be willing to share pictures of product packaging on social media if it were interesting or...

Holiday Shopping Season Is Just Around The Corner!

The temperatures may be hot where you are right now – but Holiday Season 2015 is just around the corner! As an ecommerce retailer, it’s never too early for you to prepare for the holiday season. By the time October rolls around, you’ll want to be ready to hit the...

Do You Offer a Live Chat Option on Your eCommerce Site?

Holidays are around the corner – and if you’re gearing up for a big retail season, be sure that you don’t leave your customers hanging. ECommerce orders through your website can account for a big portion of your vital seasonal sales, but only if you can make customers...

Using Images To Sell More On Your eCommerce Website

We all know that a picture is worth a thousand words, and when you’re running an eCommerce store, it should go without saying that images are vital to selling your products. After all, without images, your customers won’t have any idea what the product looks like or...

Are Your Product Pages Connecting With Potential Buyers?

You have about eight seconds to capture the attention of the average online shopper. Eight tiny seconds can make the difference between a customer that buys and one that moves along to greener pastures. This is why it’s so important to optimize your product pages to...

Thinking Of Publishing A Catalog For Your Retail Business?

Connecting to your customers is the most important thing you’ll do you in your day, but in this age of increasingly technology-driven sales, it can be hard to stand out from the competition. It may seem like an old-fashioned concept, but product catalogs are still a...

Direct Mail 101: Where & How to Start

Before the Internet became a primary marketing medium, companies sent a variety of physical mail to their customers and prospects. These physical mail options included letters, postcards and other direct mail pieces. While the emphasis on physical mail might have...

What is a Call to Action and Why Do We Need One?

Even as an increasing amount of marketing moves online, some of the old principles of marketing continue to hold true. The call to action (sometimes referred to as the “CTA”), for example, is a well-used part of any traditional marketing campaign that continues to be...

3 Ways To Improve Efficiency Along Your Supply Chain

The modern supply chain is an ever-changing creature with an eye toward constant improvement. As businesses strive to adapt to new challenges and opportunities, it becomes increasingly important to optimize logistics processes. Schools of thought like "agile" and "Six...

Avoid These 3 Common Order Fulfillment Mistakes With ShipWizard 3PL

Order fulfillment is a multi-step process that requires a complex dance of coordination. Mistakes are common along the way, as businesses grow, change suppliers or add new products, all while customer expectations change in response to market trends. At ShipWizard, we...

Countdown to the 2024 Holiday Shopping Season: A 3PL Guide for E-Commerce

The holiday season may be months away, but as an e-commerce business owner, it's never too early to start preparing. Right now, it might be 100°F outside and the only snowflakes you're seeing are the ones on your ice cream cone, but believe it or not, in the...

Cracking The Code of Reverse Logistics

We know that running a successful online business involves more than just selling products. One important but often neglected aspect is reverse logistics, especially when it comes to handling returns. Yep, those pesky returns can be a real headache! Customers...

Capitalize on the Summer 2024 Olympics in your eCommerce Business

The Summer 2024 Olympics in Paris are just around the corner, and this global event presents a golden opportunity for e-commerce businesses to boost their sales, enhance brand visibility, and engage with a worldwide audience. At ShipWizard, a leading 3PL provider, we...