Even in the Internet Age, real mail can make a real impact to your business’ bottom line.
Sometimes, an email absolutely won’t do, and in these cases, having an information packet in hand or a catalog to browse will make the difference between a glance and a sale.
Partnering with the right 3rd party logistics (3PL) company offering literature fulfillment can boost business in a big way, here are just three to consider:
Introducing your company to new markets. Companies and products like yours can’t exist in a vacuum, but sometimes it may seem like you do. You can do all the digital marketing you want, but some corners of the world are still won over with physical sales packets. Your literature fulfillment team can produce glossy brochures, pamphlets, booklets, custom folders and other materials to demonstrate the value of your products or partnership to new companies across the globe. When you can enter a new market with little more than a presentation folder, why wouldn’t you?
Encouraging new business from familiar markets. Even established businesses don’t win all the business in their markets, and some people are still going to be lost to the competition or simply feel they have no need for your product or service. You can win over more nonbelievers, though, with custom-designed literature from your 3PL’s lettershop, targeted to a specific market that has been resistant to your sales efforts. Direct mail is still an extremely effective way to grab attention, especially as more and more businesses rely on email to push their messages to a wide audience.
Supporting existing customers with quick mail fulfillment. Your existing customers are the best place to look for your next sale—it’s true! According to Gallup’s State of the American Customer report, fully engaged customers are worth 23 percent more than a customer with an average interest in your brand. That means you need to use more channels to try to engage your customers, including their mailboxes. Sending out catalogs and quickly fulfilling mail requests for information about products can lead to extremely high customer satisfaction, and lots of repeat orders. It’s more than just being top of mind, it’s about being available any time that customer needs you.
Even as your marketing is increasingly moving toward digital formats, the right mail services can boost businesses in ways you might not have even considered yet. Using a mail service in the most effective way will largely depend on your target market and your product, but your 3PL can give you great guidance on how to implement mail marketing tools that really hit their mark.
