+1 800 967-0030

Why Offering Free Returns Makes Good Business Sense

Would you like to make your business stand out from the rest and go the extra mile to build a loyal customer base?

Here’s one great way…One effective strategy that you can put in place is to offer free merchandise and product returns. Not every sale is going to run smoothly, and making it hassle-free for buyers to send back items that are the wrong size, color, not exactly as ordered, defective or just simply not what they had in mind will go a long way toward building your brand and your customers’ loyalty.

A good return policy attracts new customers. When customers are looking to make a purchase from a catalogue or online, one of the common questions they have is what the company’s policy is regarding merchandise returns.

Making returns easy, convenient and free means that customers can shop with confidence. They know that they will be able to buy something and have it delivered with no obligation. Simply knowing that returns are free and “ no questions asked” is seen as gesture of good faith on the part of the company that creates a feeling of goodwill before the customer even makes his or her purchase.

A good return policy is a good business strategy. There are so many companies competing for the same number of retail dollars that business owners need to do whatever they can to present themselves and their companies in as positive a manner as possible. Hopefully, the number of merchandise returns will not be a large part of the business. When they do come up, making them as efficient as possible (a good fulfillment services partner can help!) can pave the way to the customer making a new purchase to replace the item being returned.

Return now, come back for a repeat purchase later. By handling the initial return with finesse, you leave the door open to having a one-time buyer turn into a repeat customer. That is the best strategy for growing your business over the long term, so be sure to remember to let your customers know you offer smooth and easy returns.

May 06, 2014
Share This:

Related Posts

RECENT POSTS

3 Ways Easy Returns Translate To Big Gains

In 2024, the National Retail Federation (NRF) and Happy Returns reported an average e-commerce return rate of 16.9%.  This translates to nearly 17 out of every 100 products sold being returned, a figure that can climb even higher during peak shopping seasons or...

How to Choose an FDA-Registered Fulfillment Services Company

As an e-commerce business owner in the health, wellness, or dietary supplement industry, choosing the right fulfillment partner is key to your company's success. At ShipWizard, we are well versed in the unique challenges you face when it comes to storing, handling,...

AI, Shopping Habits, and your E-Commerce Strategy

Unless you’ve been living under a rock, you know that AI is reshaping consumer behavior and transforming the way online businesses operate. AI can help online retailers deliver an optimized customer experience on and off their ecommerce websites by using collected...

Pet Supplies Fulfillment Services

The pet industry is booming, and e-commerce is leading the charge. With global pet care e-commerce projected to grow at a compound annual growth rate (CAGR) of 7.8%, reaching $147.59 billion by 2030, businesses in this space are experiencing unprecedented...

How Do Health and Beauty Fulfillment Services Work?

The health and beauty industry has gotten a major makeover in recent years, and the way that consumers shop continues to evolve. With more consumers opting to shop online, health and beauty is one of today’s fastest growing eCommerce categories. In addition to...